For this project, I had to complete a retail sales analysis for a company of my choosing. A retail sales analysis is an analysis of all of the dynamics in a company. Ranging from profits, to the target market, to a competitor analysis. I chose Dick’s Sporting Goods because of the large number of products they sell that have to do with my hobbies. I enjoy shopping at Dick’s Sporting Goods and thought it would be really interesting digging deeper into their company as a whole. I turned the retail analysis into an E-Book for my Retail Sales class. Below is the downloadable link for the E-Book.